Private Label & White Label
OEM/ODM Private Label &
White Label Manufacturer
Full private label and white label OEM/ODM manufacturing across cosmetics, soap, shampoo, hair care, skincare, and baby care — built for hospitality groups, retail chains, and established consumer brands bringing a new line to market. Low and flexible MOQs, from first sample to full container programs.
Who we manufacture for
One Facility, Every Channel
From hotel groups standardising amenity programmes across dozens of properties, to retail chains developing store-brand personal care ranges, to established consumer brands looking for a reliable production partner — we manufacture under one roof in Rawang, Malaysia, with formulation, packaging, compliance, and bulk production handled end to end.
Range
Body Care
Body wash, shower gel, lotion, and hand care formulations.
Range
Hair Care
Shampoo, conditioner, and treatment formats across viscosities.
Range
Bar Soap
Opaque and translucent bar soap in custom fragrance and shape.
Range
Skincare
Cleansers, moisturisers, serums, and treatment textures.
Range
Baby Care
Tear-free cleansers and lotions formulated for infant skin.
Range
Hotel Amenities
Full wet and dry amenity programmes for hospitality groups.
Why manufacture with us
Built for Every Channel
Retail-Ready Production
Compliance labeling, barcode, and batch traceability built for retail shelf placement, alongside hospitality-grade programme consistency.
Full Brand Development
Formulation, fragrance direction, packaging, and artwork reproduction — from a first brief through to a finished, shippable product.
Scalable Volume
Automated filling and packaging lines built to support multi-property hotel rollouts and multi-store retail distribution alike.
Certified Standards
GMP-certified, ISO-aligned, FDA-registered, and Halal-certified manufacturing with full documentation for every batch.
Low & Flexible MOQ
Accessible minimum order quantities for brands just getting started, with a clear path to scale into full container production.
Frequently asked
Private Label & OEM/ODM, Explained
What is the difference between OEM and ODM manufacturing?
OEM (Original Equipment Manufacturer) production follows a formulation and specification you provide. ODM (Original Design Manufacturer) production starts from our existing formulations and packaging, which you brand as your own. We support both — you can bring a finished spec, or start from one of our developed formulations and customise fragrance, packaging, and labeling from there.
What is the minimum order quantity (MOQ) for private label products?
Our MOQs are low and flexible, designed to support brands placing their first order as well as hotel groups and retail chains scaling into full container programs. Exact MOQs vary by product format and packaging — share your target volume and we'll confirm what's possible.
Can you manufacture for both hospitality and retail?
Yes. We manufacture the same categories — body care, hair care, bar soap, skincare, and baby care — for hotel groups standardising in-room amenity programmes and for retail chains developing store-brand ranges, with compliance labeling suited to each channel.
What certifications does HE Manufacturing hold?
Our Rawang, Malaysia facility is ISO 9001, GMP certified, FDA registered, Halal certified, and an RSPO member, with eco-formulation practices built into production.
What does the private label process look like from brief to delivery?
It starts with a formulation and fragrance brief, moves through physical sample development and packaging design, then compliance labeling and stability testing, and finishes with scalable bulk production and export-ready delivery — all managed under one roof.
Certifications & standards
Built on Verified Standards
Facilities
Manufacturing · Lab · R&D
Produced in our Rawang, Malaysia facility — certified and scaled for global hospitality supply.
