HE Manufacturing
Where precision meets personal care.
Over a decade supplying the world's leading hotels, spas, and hospitality brands with manufacturing they can rely on.
Our purpose
We exist to make great personal care accessible at scale, for hotels, spas, and brands that refuse to compromise on guest experience.
Founded in Malaysia with a mandate to bring world-class formulation and manufacturing to the hospitality industry, HE Manufacturing (M) Sdn Bhd operates across six product categories, serving clients across Asia, the Middle East, North America, and beyond.
Our manufacturing and R&D facility in Kawasan Perindustrian Kundang, Rawang, Selangor houses automated filling lines, formulation labs, and quality control across one campus. Chemists and microbiologists develop proprietary formulations alongside client requirements.
Years of manufacturing
Hotel brands supplied
Product categories
Countries served
Our journey
Built over more than a decade.
Founded in Malaysia
HE Manufacturing was established in Rawang, Selangor with a focus on producing high-quality personal care products for the hospitality sector.
ISO certification achieved
Formalized our quality management systems and achieved ISO certification, enabling us to serve international hotel brands.
Eco-friendly line launched
Introduced biodegradable formulations and sustainable packaging options across our hotel amenities range.
OEM & ODM expansion
Expanded into full OEM and ODM services, offering end-to-end custom formulation, packaging, and production under one roof.
Regional leader in hospitality supply
Now supplying more than 50 hotel brands across 20+ countries, with continued investment in formulation R&D and capacity.
What drives us
Principles we manufacture by.
Uncompromising quality
Every batch is produced under GMP controls and ISO-aligned processes with traceable specifications and release checks. Quality is not a tier. It is the baseline.
Scale without sacrifice
We produce from boutique hotel programs to multi-property rollouts across thousands of rooms, without compromising on formulation integrity.
Sustainability by design
Eco-friendly formulations and packaging are not an add-on. They are built into our product development process from day one.
Partnership over transaction
We work alongside our clients from brief to bulk, treating every project as a long-term partnership, not a one-time order.
Certifications & standards
Built on verified standards.
Read more on why Malaysia is a strategic base for private label manufacturing and Malaysia vs China: a sourcing comparison.
Frequently asked
About HE Manufacturing
Where is HE Manufacturing based, and where does production happen?
HE Manufacturing (M) Sdn Bhd is based in Kawasan Perindustrian Kundang, Rawang, Selangor, Malaysia. Formulation, filling, and packaging all take place on one campus. Chemists and microbiologists work alongside client requirements under one roof.
How long has HE Manufacturing been operating?
Founded in 2012, HE Manufacturing has over a decade of manufacturing experience and now supplies more than 50 hotel brands across 20+ countries.
Is HE Manufacturing Italian-owned or Malaysian-owned?
HE Manufacturing is an Italian-owned company with production based in Malaysia, combining Italian design and formulation sensibility with Malaysian manufacturing scale, ISO quality systems, cosmetics GMP controls, and international export experience.
What markets does HE Manufacturing serve?
We serve clients across Asia, the Middle East, North America, and Europe, with export-ready documentation and compliance labeling handled end to end for international shipments.