Step 01
Formulation
In-house R&D develops the formula, fragrance, and packaging fit from your brief.
HE Manufacturing · Rawang, Malaysia
Personal Care, Hotel Amenities & Home CareOEM/ODM Manufacturer
A full-service manufacturing partner bringing formulation, filling, packaging, and quality control together under one roof.
- US MoCRA facility registered
- ISO 22716 cosmetics GMP
- GMP
- Halal
Recognized for premium quality, innovation, and global certifications. Your trusted OEM & ODM partner in personal care.
Certifications & standards
A Verified, Audited Manufacturer
ISO 9001, cosmetics GMP, Halal, RSPO membership, and US MoCRA facility registration. See the quality process behind every batch.
ISO 9001
GMP Certified
Halal Certified
RSPO Member
US MoCRA Facility Registered
ISO 22716 Cosmetics GMP
Eco-Formulation
Personal care, hotel amenities & home care
Our Manufacturing Categories
Global private label programs
Built for Brands, Distributors & Retail Chains
Choose a focused manufacturing pathway for shampoo, multi-SKU distribution, or regulated US and EU market launches.
White Label Shampoo
Ready-to-brand, ODM, and OEM shampoo programs covering formula, testing, packaging, and production.
Explore program →
Distributor & Retail Programs
Multi-SKU personal care and home care manufacturing for importers, wholesalers, and retail chains.
Explore program →
USA & European Union
Market-specific responsibility mapping and manufacturing documentation for international launches.
Explore program →Product formats
96 Formats We Already Manufacture
Serums, masks, gels, creams, lotions, washes, oils and salts, all mixed, filled and packed in house at our Rawang plant. Pick a format to see every product we run in it, or browse the full listing and filter by category, function and texture.
96Formats
12Textures
4Categories
13 productsSerums & AmpoulesHigh-actives serums and single-dose ampoule filling.
15 productsMasksSheet, cream, clay, powder and peel-off mask systems.
14 productsGelsCleansing, cooling and treatment gels at any viscosity.
7 productsCreamsRich face, body and massage creams, filled hot or cold.
9 productsLotions & MilksEmulsions from light cleansing milks to body lotions.
18 productsWashes & LiquidsBody wash, cleansers and rinses in retail or bulk packs.
4 productsOilsMassage, aromatherapy and burner oil blends.
5 productsPowders & SaltsBath salts, scrubbing salts and powder-to-gel masks.Browse all 96 product formats
Sizes, packaging and INCI declarations are confirmed per project. Custom formats are developed in house by our R&D team.
CEO message
HE Manufacturing
HE Manufacturing (M) Sdn Bhd is a full service OEM and ODM partner for personal care, hospitality, and home care products. We manage formulation, packaging, filling, and export ready production, all under one roof.
“As an Italian owned company driven by a passion for manufacturing excellence, we are proudly based in Malaysia, one of the world's most strategic hubs for personal care production. We combine Italian design mentality with world class Malaysian manufacturing, backed by ISO, GMP, Halal, RSPO membership, and US MoCRA facility registration. From design and development to 100 percent in-house production, we deliver complete OEM and private label solutions under one roof.”
Elisa Polidoro
Chief Executive Officer
OEM manufacturing
Our OEM Personal Care Manufacturing Plants
Dedicated facilities supporting personal care production at scale, with consistent processes, controlled standards, and export ready operations.
Facility 01
Personal Care Manufacturing Plant
Facility 02
OEM Production and Fulfilment Hub
How a batch gets made
Our Manufacturing Process
Step 02
Raw Material Testing
Every raw material is tested for purity and quality before it enters production.
Step 03
Production
Batches run under controlled, GMP-audited process conditions at any order volume.
Step 04
Quality Control
In-process and finished-product QC checkpoints confirm every batch before release.
Step 05
Packaging & Export
Filling, labeling, and export-ready documentation handled under one roof.
Trusted by leading hospitality brands
What we do
OEM, Private Label & R&D Under One Roof
From the first formulation brief to export-ready packaging, every stage is managed by one accountable manufacturing partner.
CapabilityOEM & ODM Personal Care
Why manufacture with us
Built for Every Stage of Your Program
In-house R&D
Full formulation, fragrance, and stability development under one roof, no third-party delays.
ISO & GMP Certified
Quality systems and production controls spanning ISO 9001, cosmetics GMP, Halal, and RSPO requirements.
Export Ready
Shipping to 20+ countries. Documentation, compliance, and logistics handled end to end.
10+ Years Experience
Over a decade of manufacturing trusted personal care, hospitality, and home care products for brands worldwide.
Frequently asked
OEM & ODM Manufacturing, Explained
What is the difference between OEM and ODM manufacturing?
OEM (Original Equipment Manufacturer) means we produce a personal care product to a formulation and brand specification you supply. ODM (Original Design Manufacturer) means our in-house R&D team develops the formulation, fragrance, and packaging for you from an initial brief. We offer both models under one roof, so a brand can start ODM and move to OEM as its own formulation IP develops.
Why manufacture personal care and hotel amenities in Malaysia?
Malaysia combines ISO 9001 and cosmetics GMP production systems with Halal certification, RSPO-member sustainable palm sourcing, and export connectivity. For US projects we scope MoCRA responsibilities; for EU projects we coordinate manufacturing documentation with the importer and Responsible Person.
What certifications does HE Manufacturing hold?
ISO 9001, GMP Certified, Halal Certified, RSPO Member, US MoCRA Facility Registered, ISO 22716 Cosmetics GMP, Eco-Formulation. Together these cover quality management, cosmetics GMP practices, Halal compliance, sustainable palm sourcing, and US facility registration. Registration does not imply FDA approval or endorsement.
What is the minimum order quantity (MOQ) for private label manufacturing?
MOQs are low and flexible, designed to support a brand's first order as well as hotel groups and retail chains scaling into full container programs. Exact MOQs vary by product format and packaging. Share your target volume and we'll confirm what's possible.
Which regions and countries does HE Manufacturing export to?
We currently supply more than 50 hotel brands across 20+ countries, with export-ready documentation and compliance labeling handled end to end for international shipments.
What product categories can be manufactured under one roof?
Body care, hair care, bar soap, baby care, skincare, both wet and dry hotel amenities, and home care (laundry, dishwashing, and waterless powder and compressed formats). Formulation, filling, packaging, and export-ready production are all handled at our Rawang, Malaysia facilities.