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HE body wash packaging concept with golden liquid, water droplets and lather on sunlit stone

OEM & ODM / Made in Malaysia

Your product.
Your name.
Made by HE.

Personal care manufacturing, from the first formulation to a collection with your name on it.

Explore personal care

Where luxury cosmetics
come to life

We bring formulation, filling, packaging and quality control together under one roof. A manufacturing partner for brands with a clear vision of what comes next.

Discover our story
Inside HE ManufacturingMalaysia

OEM manufacturing

Where your product comes to life.

Explore our Malaysian facilities, from formulation and production to packing and dispatch. See the people, equipment and quality controls behind your product.

HE Manufacturing headquarters exterior, Malaysia

Facility 01

Personal Care Manufacturing Plant

OEM production and export warehouse exterior with shipping containers

Facility 02

OEM Production and Fulfilment Hub

Manufacturing partnerships

Brands we manufacture for

  • Woodbury & Co. logo
  • Terra Green
  • Bally logo
  • Le Naturel
  • Ben Sherman logo
  • Badgley Mischka logo
  • C.O. Bigelow logo
  • MALIN+GOETZ logo
  • Hawaiian Tropic logo
  • For All Folks logo
  • Spicy Thyme
  • Atelier Oud
  • O2 Oxygen logo
  • Amaki logo
  • Deep Nature logo
  • Elle Spa logo
See All 16 Brands →

Production capacity

The scale behind your next launch.

Two adjacent plants in Malaysia bring development, production and fulfilment together. Here is where your project begins.

Liquid production capacity
936,000litres a month
Production facilities
2plants, one site
Minimum order quantity
5,000units and up
Production lead time
3 to 4weeks

Minimum order and timing are confirmed for your formula and packaging. Typical production lead time begins after formula and artwork approval.

Elisa Polidoro, Chief Executive Officer

A message from our CEO

Elisa Polidoro

Chief Executive Officer
HE Manufacturing

“As an Italian owned company driven by a passion for manufacturing excellence, we are proudly based in Malaysia, one of the world's most strategic hubs for personal care production. We combine Italian design mentality with world class Malaysian manufacturing, backed by ISO, GMP, Halal, RSPO membership, and US MoCRA facility registration. From design and development to 100 percent in-house production, we deliver complete OEM and private label solutions under one roof.”
Elisa Polidoro · Alongside the team

How we work

From your brief.
To your finished product.

Three connected stages, with your product specification guiding the process.

  1. Develop

    1. Brief
    2. Formulation
    3. Sampling
    Illustration of a Malaysian cosmetic formulation technician preparing a laboratory sample

    Your brief becomes a formula, a sample and an agreed specification. We work through texture, fragrance and packaging fit with you.

    OutcomeAn agreed product specification

    Explore development
  2. Manufacture

    1. Mixing
    2. Filling
    3. Packing
    Mixing vessels and production team at HE Manufacturing in Malaysia

    Materials, mixing, filling and packing come together at our Malaysian plants, following the specification you have approved.

    OutcomeYour finished, packed product

    Inside our factory
  3. Review & release

    1. Quality
    2. Records
    3. Dispatch
    Elisa Polidoro reviewing HE Manufacturing's bottle filling line

    Finished-product checks, batch records and dispatch planning prepare your order for the next step. Release requirements are agreed for your market.

    OutcomeReviewed against release requirements

    Our quality approach

Frequently asked

OEM & ODM Manufacturing, Explained

What is the difference between OEM and ODM manufacturing?

OEM (Original Equipment Manufacturer) means we produce a personal care product to a formulation and brand specification you supply. ODM (Original Design Manufacturer) means our in-house R&D team develops the formulation, fragrance, and packaging for you from an initial brief. We offer both models under one roof, so a brand can start ODM and move to OEM as its own formulation IP develops.

Why manufacture personal care and hotel amenities in Malaysia?

Malaysia combines ISO 9001 and cosmetics GMP production systems with Halal certification, RSPO-member sustainable palm sourcing, and export connectivity. For US projects we scope MoCRA responsibilities; for EU projects we coordinate manufacturing documentation with the importer and Responsible Person.

What certifications does HE Manufacturing hold?

ISO 9001, GMP Certified, JAKIM Halal Certified, RSPO Member, US MoCRA Facility Registered, ISO 22716 Cosmetics GMP, Eco-Formulation. Together these cover quality management, cosmetics GMP practices, Halal compliance, sustainable palm sourcing, and US facility registration. Registration does not imply FDA approval or endorsement.

What is the minimum order quantity (MOQ) for private label manufacturing?

MOQs are low and flexible, designed to support a brand's first order as well as hotel groups and retail chains scaling into full container programs. Exact MOQs vary by product format and packaging. Share your target volume and we'll confirm what's possible.

Which regions and countries does HE Manufacturing export to?

We currently supply more than 50 hotel brands across 20+ countries, with export-ready documentation and compliance labeling handled end to end for international shipments.

What product categories can be manufactured under one roof?

Body care, hair care, bar soap, baby care, skincare, both wet and dry hotel amenities, and home care (laundry, dishwashing, and waterless powder and compressed formats). Formulation, filling, packaging, and export-ready production are all handled at our Malaysian facilities.

Made in Malaysia

OEM, ODM and private label

Build your next retail, distributor, or hospitality range

We support shampoo and multi-category programs across formulation, packaging, quality control, market documentation, and scalable production for US, EU, and international buyers.